Along with a significant economic effect, tourism may produce a profound socio-cultural impact on tourism destinations. In this respects, the effects of niche and mass tourism may vary dramatically. Basically, mass tourism implies that the large number of tourists visits the tourism destination and, as a rule, the tourists originate from different countries or, at least, from other parts of the country since the local population is not a consumer of tourist services but rather a supplier. In such a situation, the large number of tourists from different parts of the world may be viewed as a serious threat to the local culture and lifestyle. It is not a secret that many companies operating in hotel industry, for instance, tend to develop certain standards of services which they provide for their customer. This leads to the situation when customers feel comfortable at any part of the world staying at the hotel of a particular company because of this standardization. However, standardization leads to the adaptation of the personnel and local peculiarities to the international standards. This means that tourists cannot come into contact with the original local culture. Instead, it is rather an adapted version of the local culture tourists can observe. In contrast, niche tourism often implies the deepening of tourists into the local culture. For instance, rural implies that tourists visit areas which were not available to them in the past because this kind of niche tourism targets at showing tourists the real life or traditional life of the local community in its original form. In contrast to mass tourism, the local population should not adapt to the needs of foreign tourist, instead they should demonstrate their original and unique culture that is the main attraction to tourists (Edgell 2006, p.78). (more…)
Posts Tagged ‘Tourism’
Basically, the development of tourism industry and the technological progress determined the rapid development of mass tourism which was traditionally considered to be more economically effective compared to niche tourism. The latter may be viewed as a recent or relatively new trend. This fact, actually determines the scepticism of some specialists in relation to niche tourism as economically effective tourism (Murdaugh 2005, 194). At any rate, many specialists (Edgell 2006, p.126) stand on the ground that the development of mass tourism is economically more effective compared to niche tourism.
First of all, it should be said that the emergence of mass tourism was stimulated by the development of technologies and the improvement of the infrastructure, especially transport that contributed to the facilitation of large number of tourists from one place to another. In such a situation, the development of mass tourism implies the development of the infrastructure of the local economy as well as the growing international cooperation of the local economy with external markets if the local tourism industry is oriented on foreign tourists. This means that the development of the local infrastructure can be stimulated by the mass tourism. It is obvious that the development of infrastructure will stimulated the development of economy because in the contemporary world the effective logistics is one of the major conditions of the successful business, while the effectiveness of logistics increases in areas where there is a well-developed infrastructure. Consequently, mass tourism may be viewed as a stimulus to the development of the local economy.
Furthermore, the development of mass tourism can bring profits to the local economy as well as companies operating in the tourist industry due to the large number of tourists. In fact, in accordance with the canons of the open market economy and modern economic trends mass consumption is one of the major conditions of the effective functioning and profitability of any business. In relation to mass tourism it should be said that it can be really profitable due to the large number of tourists who will naturally spend their money and, therefore, stimulate the development of the local industries, especially hotel and resort industry, restaurant industry, entertainment industry, etc., i.e. industry which are directly linked with the supply of services or products that will be consumed by tourists. (more…)
Merits and Weaknesses of Small Scale and “Mass-Market” Tourism in the Sustainable Development of Tourism Destinations custom essays
The development of tourism industry in the contemporary world is characterized by the rapid changes and introduction of new strategies. At the same time, one of the major trends in the contemporary market is the sustainable development of tourism destination which opens new opportunities for the development and further growth of tourism industry. Basically, tourism is very popular in the contemporary world and the number of tourists steadily growth. The development of new forms and trends in tourism industry stimulates the development of both niche and mass tourism, which, being quite different from each other, still persist and coexist in the international as well as national markets.
In such a situation, it is extremely important to define the major perspectives of both niche and mass tourism through the assessment of their merits and weaknesses. In such a way, it will be possible to define whether the current situation will remain unchanged or probably in the future niche tourism will outweigh mass tourism or vice versa. This is very important because it is obvious that the sustainable development of tourism implies the further progress of tourism industry. Consequently, companies operating in this market should clearly understand what trends are more perspective and what they actually should orient their work for, niche or mass tourism. (more…)
A local resident, Mary Quinn emotionally said on August 15: “We don’t need any cruise ship terminal here, it’s our land and it’s our right to decide what to build here” (Peterson August 20, 2006). Such rejection of the project is basically motivated by the fear of the local population of the future impact of the terminal on the environment of Coffs harbour.
Nonetheless, the Gold Coast Hotel Management Co. Ltd. estimates $26 million per year (Layzer 2002). But, at the same time, it will lead to the increasing number of cruise ship that will constantly visit the area and, naturally, affect the local flora and fauna (Kraft 2004). This is why it is possible to understand the unwillingness of the local population to agree with the building of the cruise ship terminal in the area.
In such a situation, the position of the local population seems to be more convincing since there exist alternatives to the development of the local tourism, namely, there is an international airport. This is why economic benefits from the cruise ship terminal would be more beneficial for the owners of cruise ships while the effects of the building of the terminal on the local nature remain under-researched (Eisner 2006). (more…)
Nowadays, the tourism industry is rapidly growing in many countries of the world. Naturally,Australiaattracts a great number of tourists to visit its shores using modern ship liners. The supporters of the development of tourism inAustraliaargue that this may be an extremely beneficial business, especially if large cruise ships would be able to harbour inAustralia. But there exists quite a different view on this problem for the development of tourism and the increasing number of cruise ships can deteriorate environmental problems of the country (Fiorino 2006). In this respect, it is worthy of mention the current conflict around the building of the Gold Coast’s cruise ship terminal in Coffs harbour. The conflict is between the Gold Coast developers and the local population who attempt to protect their own interests and local environment against the negative impact of the cruise ships in the result of the building of the cruise ship terminal.
Primarily, it should be pointed out that the creation of the cruise ship terminal was basically motivated by purely economic factors. For instance, Gold Coast Hotel Management Co. Ltd., which is going to enter the market of cruise shipping in order to improve its current position in the tourist industry, estimates that “Gold Coast will receive about $26 million in annual economic benefit from one liner per fortnight” (Peterson 2006). It is worthy of mention that the recent researches conducted by the company led to quite optimistic results for Gold Coast. For instance, Captain Wight, which is currently employed as an experienced professional in cruise shipping by the company Gold Coast Hotel Management Co. Ltd., told Stateline August 18: “We have examined work… that demonstrates a pretty substantial economic benefit to areas that have a cruise port” (Peterson August 20, 2006). (more…)