Posts Tagged ‘Music Industry’

Force of Media in Music Industry custom essays

// June 8th, 2012 // No Comments » // Free essays

Basically, media attempt to present the artist to the mass audience and draw the maximum attention to his/her music and personality. In this regard, it should be pointed out that the interest of recording companies and media is mutual because media also can benefit from the promotional campaign of the artist if he/she manages to become a celebrity. Obviously, media, as it has been already mentioned above, need the mass audience. Naturally, the audience steadily grows tired if it does not receive new information and the more stir this information makes the better for media because this naturally attracts the audience. In such a way, media introduce the new artist, the audience listens and watches his/her performance, and the recording company starts sales of albums of the artist. This is the simplest scheme that is used to make an unknown artist a new celebrity.
In general, the promotional campaign is of a paramount importance because the more media and, therefore, people are talking about the new artist the more chances he/she has to become a celebrity. Consequently, the recording company can count for the larger sales rate. Such a situation seems to be profitable to all participants involved. However, this scheme perfectly illustrates the extent to which media are important in the promotion of an artist and in the creation of his/her popularity because media play the key role at the stage of promotion of the artist. At the same time, it is obvious that the talent of the artist is of little importance. Moreover, the artist does not really need to work hard to maintain his popularity. (more…)

Force of Media in Music Industry custom essays

// June 8th, 2012 // No Comments » // Free essays

In fact, the popularity of artists may be defined by a variety of factors. The modern music industry is a part of the pop culture and, therefore, music is highly dependent on the major trends in pop culture. In this respect, the modern pop culture and music promote the cult of celebrities. This means that the major goal of an artist working in the music industry is to become famous and popular. In fact, this is the ultimate goal any beginning singer or musician wants to achieve. In such a situation, many beginning artists count for their talent and inherited or acquired skills and abilities. They sincerely believe that they can achieve success and join the cohort of celebrities, which, to a significant extent, define the modern mainstream culture.
On analyzing such an approach to getting the public recognition and popularity, it is necessary to admit the fact that the belief that if a person has a talent and works hard, he/she will succeed, is a kind of myth, the famous American dream that will never come true for the overwhelming majority of artists. As the matter of fact, talent and personal qualities may be very important but they can hardly be determinant factor. Basically, what the talent and some positive personal qualities of an individual can give him/her are just larger opportunities to become a part of mainstream culture but to become a celebrity artists need to play according to the rules of modern show business.
In fact, personal qualities of an artist are mainly important for his/her personal relations with other people, including professionals that participate in the promotion of an artist. However, it is money and power of the promoters that can really define the future of an artist. In this regard, an artist cannot become popular simply because he/she has some new ideas or really great talent. The new artist needs the wide support of recording companies to convey his/her works to the mass audience. (more…)

Force of Media in Music Industry custom essays

// June 8th, 2012 // No Comments » // Free essays

Music industry occupies a very significant place in the life of the modern society. Traditionally, people highly appreciated music as a form of art that meets their aesthetic tastes and produces positive effects on their emotional and psychological state. Basically, the attitude to music in the modern society has hardly changed, though it is worthy of mention that modern music constitutes a part of the pop culture, but it has never lost its significance and its impact on the emotional state of individuals. At the same time, modern music is more than a form of art. Nowadays, it is also a very profitable business and music one of the major elements of the modern entertainment industry.
At first glance, the increasing role of music as a highly profitable industry should stimulate the development of music, appearance of new artists, new ideas and styles. Moreover, music, being traditionally the field where outstanding people could realize their talents, such as famous classical musicians and composers, could count for the appearance of new talented artists who would have larger opportunities to realize their ideas and inclinations. However, in actuality, modern music is a part of the entertainment industry where artistic talent, professional skills and abilities are secondary and can hardly influence the public recognition of artists and, instead, the overwhelming power of media determines the popularity of artists and makes them mainstream. (more…)

Media as the major means of making music mainstream custom essays

// June 3rd, 2012 // No Comments » // Free essays

Basically, the modern music industry is very complicated and it is practically impossible for an individual to gain the public approval and become popular without any external support. In fact, specialists (Schenker, 348) point out that modern music industry is controlled by a few large recording companies, such as Sony Records, for instance. These large recording companies assist an artist in the process of recording, they actually have the right for the distribution of albums of an artist and, thus, they, to a significant extent define the success of an artist because an artist turns to be a kind of puppet in hands of large record companies which actually redistribute profits from the sales of the artist’s albums or his performance at large.
Such a situation is the result of the high costs of recording and promotion of the music of artists. At the same time, even the recording companies are not almighty because to promote an artist they inevitably need to use media. This is why media became the major tool of the promotion of an artist and the popularity of an artist may be viewed as a product of media. In fact, to understand the role of media it is necessary to understand properly the way of becoming a celebrity. In this respect, to invent a good music or create a good song is only an initial but not obligatory stage. An artist may have this product, i.e. music or song, or he/she may simply acquire this product from other artists. The latter can readily help in this regard if they have failed to become celebrities and need money or when they are simply unable to sell their product themselves. Furthermore, a recording company is needed to record a song or create an album. This stage is very important because in the modern highly competitive market music should be really of the highest quality, though it does necessarily mean that an artist should really have a talent. What he/she really needs is the ability to perform the music or sing a song on an average level while the leading recording companies, using modern technological tools can “improve” the performance of an artist (Bennett, 137). (more…)

The factors contributing to the popularity of artists custom essays

// June 3rd, 2012 // No Comments » // Free essays

Returning to the modern music industry, it should be said that it is a part of the pop culture and, therefore, music is highly dependent on the major trends in pop culture. In this respect, it should be said that the modern pop culture and music promote the cult of celebrities. This means that the major goal of an artist working in the music industry is to become famous and popular. In fact, this is the ultimate goal any beginning singer or musician wants to achieve. In such a situation, many beginning artists count for their talent and inherited or acquired skills and abilities. They sincerely believe that they can achieve success and join the cohort of celebrities, which, to a significant extent, define the modern mainstream culture.
On analyzing such an approach to getting the public recognition and popularity, it is necessary to admit the fact that the belief that if a person has a talent and works hard, he/she will succeed, is a kind of myth, the famous American dream that will never come true for the overwhelming majority of artists. As the matter of fact, talent and personal qualities may be very important but they can hardly be determinant factor. Basically, what the talent and some positive personal qualities of an individual can give him/her are just larger opportunities to become a part of mainstream culture but to become a celebrity artists need to play according to the rules of modern show business.
In fact, personal qualities of an artist are mainly important for his/her personal relations with other people, including professionals that participate in the promotion of an artist. However, it is money and power of the promoters that can really define the future of an artist. In this regard, it is necessary to underline that an artist cannot become popular simply because he/she has some new ideas or really great talent. The new artist needs the wide support of recording companies to convey his/her works to the mass audience. (more…)

Force of Media in Music Industry custom essays

// June 3rd, 2012 // No Comments » // Free essays

Music industry occupies a very significant place in the life of the modern society. Traditionally, people highly appreciated music as a form of art that meets their aesthetic tastes and produces positive effects on their emotional and psychological state. Basically, the attitude to music in the modern society has hardly changed, though it is worthy of mention that modern music constitutes a part of the pop culture, but it has never lost its significance and its impact on the emotional state of individuals. At the same time, modern music is more than a form of art. Nowadays, it is also a very profitable business and music one of the major elements of the modern entertainment industry.
At first glance, the increasing role of music as a highly profitable industry should stimulate the development of music, appearance of new artists, new ideas and styles. Moreover, music, being traditionally the field where outstanding people could realize their talents, such as famous classical musicians and composers, could count for the appearance of new talented artists who would have larger opportunities to realize their ideas and inclinations. However, in actuality, modern music is a part of the entertainment industry where artistic talent, professional skills and abilities are secondary and can hardly influence the public recognition of artists and, instead, the overwhelming power of media determines the popularity of artists and makes them mainstream. (more…)