Posts Tagged ‘Brand’

The value of a person act as though he/she is a brand custom term paper

// May 28th, 2012 // No Comments » // Free essays

The uniqueness of the individual’s identity, including the identity of individuals who act as though they are brands, naturally lead to the idea that the value of each individual is really high. Moreover, it is necessary to underline that, unlike the value of commercial brands of various corporations, the value of an individual can hardly be assessed. At least it is practically impossible to figure out the real value of an individual’s brand in purely commercial terms. One of the factors that make the assessment of an individual’s brand value quite problematic is high level of subjectivity that interferes in the calculations.

In fact, often individual qualities, characteristics, abilities cannot be defined in conventional terms. For instance, it is really problematic to assess the value of an individual knowledge and its potential. As a result, it is necessary to underline that marketing value can hardly be applied to an individual’s brand as it is traditionally applied to commercial brands of various corporations. Nonetheless, though it sounds a bit paradoxical, an individual brand still possess some commercial value, especially in the cases when the individual uses his/her brand in commercial purposes.

Furthermore, speaking about the value of an individual who acts as though he/she is a brand, it is necessary to take into consideration other external factors in addition to marketing ones. To put it more precisely, it is necessary to remember that a person lives in the society and interacts with other individual, which may also act as though they are brands. Consequently, each individual should take into consideration the desires and actions of other individuals. In such a situation, it is even possible to speak about the competition between individual brands similar to the competition between corporation brands. (more…)

The image of a person act as though he/she is a brand custom college essay

// May 28th, 2012 // No Comments » // Free essays

Naturally, the actions undertaken by individuals, which aim at the actions as though they are brand lead to a respective results. It means that if the actions of individuals lead to the creation of an image of an individual as a brand than, in all probability, this image would resemble the image of corporations and traditional brands, which represent commercial organisations but not individuals.

Consequently, in order to clearly realise what the image of an individual that acts as if he/she is a brand is it is simply necessary to return to the images of brands of large corporations. Obviously, that this image tends to be developed and the main goal of the creation of any brand is achieving as positive result as possible. In other words, as the commercial success and customer experience, habits, preferences, etc. is the main goal of corporations’ brands so popularity, recognition, which actually also may lead to the commercial success, are amply contribute to the formation of an individual’s brand image. It is noteworthy that the characteristics and aims of both types of brands may often coincide.

In such a way, what an individual has got when he/she acts as though he/she is a brand is the image of a successful, famous person, whose participation in some events, organisations, operations is a symbol, or even a guarantee of reliability, high quality and responsibility. In other words, an individual brand may play the role of a commercial brand. It means that, if a popular person that acts as though he/she is a brand promotes certain goods or participate in some event, than people would view at him/her as a guarantee that they can buy these goods or take part in this event, for instance, because of the brand image possessing the characteristics which have been just mentioned above. (more…)

The actions of a person as though he/she is a brand custom term paper

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On discussing the trends which make individuals to act as a brand, it is now necessary to discuss what exactly people should do in order to act in such a way. Obviously, since a brand is traditionally perceived as an economic term than it would be logical to presuppose that individuals should also act correspondingly, copying the actions of commercial brands. In fact this is what Tom Peters suggests in his work. He basically underlines that individuals should extrapolate the experience of the most famous and successful commercial brands on their individual life, especially on the professional sphere. Notably he develops several recommendations that could be summoned up to four main principles of behaviour.

First of all, individuals should be great team-mates and supportive colleagues. Secondly, they have got to be exceptional experts at something that has real value. Thirdly, people have got to be a broad-gauged visionaries, i.e. leaders, teachers, farsighted ‘imagineers’. Finally, they have got to be businesspersons, i.e. they have got to be obsessed with a pragmatic outcome that would contribute to their social success, for instance (Peters, 1997).  (more…)

The reasons of becoming a brand custom research paper

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Naturally, individuals could hardly start to become a brand without any serious reasons. It is obvious that a significant role in this process should be given to the socio-economic changes that have taken place in the society in recent years. The main trend that specialists single out is the gradual transformation of view on a brand as a purely corporate notion and now it is rather associated with individuals.

In fact, there are different factors that contributed to such a transformation of views on brand and its utilization. Since some individuals act as though they are brands, they do not do it spontaneously but on the basis of the socio-cultural perception of a brand. In recent years, or even a couple of decades, it is possible to speak about the increasing role brands play in the life of the society. It should be pointed out that brands for many companies is one of the most important part of a successful business because a recognizable brand is one of the main steps on the way to commercial success and increasing of the company’s significance in the market. Often a brand is even more important than objective economic or financial data a company is characterised by. It is not a secret that nowadays a brand constitutes a part of a company’s value and sometimes it is possible to estimate that brand has a lion share of a company’s value.

However, from a consumer point of view, financial statistics and the marketing role of a brand is not so important. What is really important for consumers is their habits, experience, and preferences. In fact the contemporary market companies lead the struggle for customers on the basis of the development of their brands and customer’s experience and habits in consuming goods and services of a certain brand. In such a situation customer experience management becomes one of the main direction of the strategic planning of any company that tends to occupy a significant market share. (more…)

The implications of a person acting as though he/she is a brand custom college essay

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Nowadays brand becomes one of the key notions that is widely applied in different spheres of life. Remarkably, the notion of ‘brand’ gradually tends to be personified and individualised while traditionally it used to be applied to some large companies or similar organisations. At the same time the value of a brand in the contemporary world increases dramatically. It is very important that its value is not a purely financial term but it may also be viewed as a larger social notion.

Nonetheless, it is obviously necessary to analyse the main trends that are related to the notion of a ‘brand’, notably its trend to personification and individualisation, when individuals start to act as though they are brands, but primarily it is particularly important to clearly define this notion from different points of view.

Obviously, traditional definition of a brand is closely related to finance and the field of economy at large. Formally speaking, according to the definition of the American Marketing Association Dictionary of Marketing Terms, a brand is defined as “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, some items, or all items that of a seller” (1998, p.32). However, it is rather specific definition of a brand and often it may be generalised and define a brand as a symbolic embodiment of all the information connected with the company, production, or service (Peters 2003). (more…)