WHAT ARE THE MAIN ISSUES, BOTH POSITIVE AND NEGATIVE, FACING BUSINESS OVER THE MEDIUM TO LONG TERM?
Economic factors. Factors in the economic environment must be constantly evaluated, since the state of the economy affects the goals and objectives and ways of achieving them. This rate of inflation, the international balance of payments, levels of employment, business and lending rates, etc. Each of these may represent either a threat or new opportunity [...]
