My Writings. My Thoughts.
Sustaining economic growth requires the resolution of a number of conceptual problems, which appears through the lens of complex global and local factorial linkages, stimulates the bifurcation trends that are not sufficiently controlled the dynamics of instability in the economy. Risk is an important component of the operation of every enterprise. Risk can be expressed as the probability of occurrence or not occurrence of an event or group of related events; while current conditions of the economy can be regarded as economic instability, which appears as a set of risks. Thus, we are going to examine three new trends and development in risk management.
Considering the stability as a pledge of functioning of the whole set of enterprises, it is impossible not to consider the opposite phenomenon – economic instability. Economic instability is inherent in any economy as a whole, and atomic enterprises in particular. In addition, individual industries also have the features of economic instability. Exploring the economic instability by correlation-regression analysis, it should be noted that the development of all sectors of the economy are interrelated. Continue Reading
In the book “Future Shock” Alvin Toffler describes, according to his vision, “shattering stress and disorientation” caused by “too much change” within too short time. As he points out, the main background of this is a new force called “the accelerative thrust” that leads to formation of new society – the “Super-Industrial Society”. Let’s mention that the first two types of society were the agrarian and, further, industrial. The world does not stand steel, so we are moving to the next type of society. According to Toffler, the upcoming society has three main characteristics: transience, novelty, and diversity.
In the scope of employee relationship such phenomenon as transience becomes the problem for companies and their managers and, at the same time, advantages for the ordinary employee. According to Toffler, transience affects human relationships with people, places, and things – they are becoming shorter in duration, more limited in number. With no regret people change their employers and occupations in search of the better life. Thus, the positive aspects of such movement are the following: firstly and undoubtedly, colossal working experience shared through out the developed society; the increase of the stress tolerance of every employee, as the person has to be flexible and strong enough to change conventional way of living, friends, family, etc. Continue Reading
1 Executive summary
The purpose of the current study is the analysis of the marketing strategies used by GAP and its comparison to Zara to reveal the potential of using online marketing and new technologies for the successful promotion and market expansion of GAP.
1.2 Research methodology
The research methodology involves qualitative, in depth interviews that help to reveal the consumer attitude to GAP and the prospect of the introduction of new technology by the company in comparison to Zara as well as marketing policies of both companies and consumer behavior.
The findings of the study have revealed the fact that the emergence of mobile technologies, especially the introduction of iPhone/Android application, opens wider opportunities for business. Customers prefer online marketing because it is more convenient for them and easy to use. On the other, conventional marketing will not die out but it will just co-exist with online marketing, which gains a larger popularity in the contemporary business environment. Hence, GAP should use online marketing more intensively to maintain its competitive position because Zara and other rivals can outpace GAP using online marketing and reaching their target customer group faster and more effectively.
The current study contributes to the better understanding of the online marketing and information technologies on the development of the contemporary business and GAP, in particular. The study reveals the growing trend to the wider use of online marketing by companies and consumers. Continue Reading
Ed is bogged down in entering all the financial data. He is swamped at the end of the month with loan and rental payments, sales tax reports, and paying expenses. He needs a better system. What would you do to improve his efficiency? Examine the business inputs, processing, and outputs. Formulate a method to streamline the business transactions. What types of reports does Ed need? How would you alter the back-office work to better suit his needs?
First of all, a transaction processing system should be implemented for Gardeners+ activities. This is partly Amanda’s responsibility since she is in charge of the company’s information systems, and partly the responsibility of Ed since he is aware of the inputs and outputs of the system which are required to streamline his work best of all. It might be useful to adopt one of the existing transaction processing systems or to choose a specific enterprise resource planning system which is capable of recording the transactions.
The inputs needed for improving the efficiency of Ed’s work include data on sales and expenses of the company during the period, records and expected values of loans and interest payments, rental payments, etc (Rainer & Turban, 2008). Overall, the basic elements of accounting process, i.e. accounts payable, accounts receivable, assets and liabilities as well as transactions relating to all these areas should be recorded and processed by the new transaction processing system. Processing mechanisms should implement double checking and adhere to existing accounting standards (including Sarbanes-Oxley regulations) (Oz, 2009). Continue Reading
Question 1. A large guild of plumbers learned about the Gardeners + model and systems and thought that it could work well for them. They offered to license the model and the system from Gardeners +. The changes in the system itself would be minor. What information could the three entrepreneurs use to help them decide whether this opportunity is worth pursuing? Suggest how they could obtain this information.
The three entrepreneurs should closely research the opportunities of licensing their business model using various sources of information. They would need to determine what exactly they can license (and what they have the right to license). Specifically, the issues of software licensing should be considered (Rainer & Turban, 2008) as Gardeners+ have created an effective information system for managing their business model, and it would be necessary to determine the position of this system in the whole business model. The entrepreneurs should also research the extent of innovation which they added to the product (e.g. whether elements of other business models, software elements and other issues are involved), and they have to ensure that they are not licensing something which is actually owned by a third party (Buyya & Bubendorfer, 2009). Continue Reading
The concept of hedgehogs and foxes was proposed by Isaiah Berlin in his essay The Hedgehog and the Fox. All the people were divided into these two big categories, according to the saying of the Ancient Greek poet Arhilochus: “The fox knows many things, but the hedgehog knows one big thing.” This idea is developed in the Aesop’s fable The Fox and the Cat, where the fox boasts to know a lot of tricks, and the cat admits to know only one. But when hunters come to the forest, the cat quickly climbs the tree, while the fox gets trapped. Hence it may be explained that knowing many things is not always better, especially when you know all those things only shallowly. Still. in the Berlin’s concept there is no idea of preference; instead, each approach, both ‘Fox’s’ or ‘Hedgehog’s’, has its advantages. It refers to the way we see the world, the way we think, analyze and act. Some people approach the world through a great number of various ideas and do it in different ways; other people have one prevailing, overarching idea which is used as a prism through which they approach any matter of the life; any problem they face. Besides, it can be also said that the type of behavior we choose is often determined by situation itself.
In Gates of Fire Steven Pressfield, the author, has used the quotation of Arhilochus, translated as “The fox knows many tricks; the hedgehog one good one.” How do we trace the interpretation of this quote in this text? Well, on the whole the book presents a highly dramatic story of the ancient battle near Thermopylae. It is known that in this battle the ally of only 300 Spartans and not more than 7,000 Greeks fought against 2 million Persians. As a result of the battle the Spartans died all to the last man, but their death was heroic and provided the Greeks with time and new opportunities to defend the Greek City States. Continue Reading
Nowadays geographical classification of the air masses and geographical classification of fronts are used only to describe the synoptic processes, when it is necessary to emphasize the geographical origin of air masses and fronts. However, analyzing climate changes, it is important to understand the nature of the atmospheric flows and temperature dynamics. Therefore, this paper considers the origins and characteristics of the Polar Front as an important climate-forming factor.
The Polar Front is an atmospheric front that occurs at the boundary between air masses of extra-tropical and tropical latitudes, i.e., between the polar (temperate) air, on the one hand, and the tropical air on the other. Usually Polar Front is composed of several distinct branches in each hemisphere, which are associated with developing of series of cyclones at them.
Formation and location of the Polar Front
Irregular heating of the earth’s surface and lower atmosphere layers is the cause of horizontal temperature gradients. Particularly large horizontal gradients of temperature are between high and low latitudes. Warm and cold air masses can move closer to each other or, alternatively, be removed from each other because of the horizontal transferring. Continue Reading
Harrison (11) indicates that the Postmodernism may be explained as the creative movement that took the origin from modernism, but was more oriented toward cultural critique
3. Modernism and Post Modernism in art, philosophy, film, and literature
It’s clear that Modernism has affected almost every area of culture, and it is memorialized most dramatically in the novel and poem, architecture, in painting, philosophy, physics, and also social and behavioral sciences.
In the world of art Manet’s paintings became the first Modernist ones by virtue of the frankness with which they declared the surfaces on which they were painted. The Impressionists, in Manet’s wake, abjured underpainting and glazing, to leave the eye under no doubt as to the fact that the colors used were made of real paint that came from pots or tubes.
(Frascina, Harrison & Paul 6) Another famous artist that belongs to this movement is Salvador Dalí. Continue Reading
The subject of this paper is an analysis of two genres of creative work: Modernism and Post Modernism. In my opinion, these two movements have made a tremendous impact on development of art, philosophy, film, and literature in the 20th century and they continue their influence on our society even nowadays.
Probably the best possible description of the essence of Modernism was given by the Postmodernist critic Susan Sontag: “The idea that depths are obfuscating, demagogic, that no human essence stirs at the bottom of things, and that freedom lies in staying on the surface, the large glass on which desire circulates–this is the central argument of the modern aesthetic position.” (Cantor, 36)
1.2. Major characteristics of Modernism that challenged the previous generation’s ideas
Modernism is characterized by anti-historicism. It features such elements: immediate understanding, direct analysis, or so called “close reading” which is the intensive examination of the object removed from historical sequence. (Cantor 36) It will become apparent that this attitude had revolutionary consequences in many fields, but particularly in fiction, literary criticism, painting and the social sciences.
The second intellectual characteristic of Modernism was its departure from the macrocosmic, universalist tendencies of nineteenth-century thought, and instead placed its focus on the microcosmic dimension. The nineteenth century believed in the superior value of the big picture. On the contrary to the views of previous generation, modernist thought adhered to the notion that the small was more and beautiful. I think its important to draw your attention to the fact that the specific feature of Modernism is its concentration on a minute particle of human experience, art and nature. Continue Reading
To understand how the idea and plot of this book appeared, it is necessary to say a couple words about the author – Anthony Lewis. Lewis has won the Pulitzer Prize twice. He is one of the chief thinkers on First Amendment rights and freedom of speech. In an eminent career at “The New York Times” newspaper, Lewis worked as a columnist and a reporter in Washington writing about the Supreme Court, legal affairs and the Justice Department. His report of the court won a Pulitzer in 1963. He received his first Pulitzer when, as a reporter for the “Washington Daily News”, he wrote several stories on the shocking dismissal of a Naval employee. The articles were followed by the employee’s reinstatement (Committee to Protect Journalists, 2009).
Given the author’s own story of life it is no wonder he is putting down a story concerning the Gideon vs. Wainwright case (Mahan, 2009). This is the narrative of “how one man, a poor prisoner, took his case to the Supreme Court – and changed the law of the United States” (Lewis, 1964). The author’s background does not offer a clear bias one way or another to the conclusion achieved. Anthony Lewis just tells the account of a poor man from Florida whose case may have turned out in a dissimilar way had he been appointed a trial lawyer instead of trying to protect himself with no knowledge of law. At that time we did not have a law “if you can not afford a lawyer he will be appointed to you” like we hear every day on different law television shows. Gideon did the best he could with that little education he had. Lewis tells us the real story, completely fact based with references. Gideon had been forced to act as an own counsel, and conducted a protection of himself in a trial, highlighting his innocence in the case. Naturally, the jury provided a guilty verdict, sentencing Gideon to spend five long years behind bars. Continue Reading