Custom essays on P&G Skill Builder
P&G, being one of the largest multinational corporations, targets at the international market expansion, which is implemented through the effective marketing strategies. In this respect, the process of entering new markets is facilitated not only by the popularity of the brand of the company and its effective brand management, but also by the effective marketing strategy which targets at the entering new markets and diversification of products offered to customers.
Today, P&G operates worldwide and is represented not only in traditional markets, such as markets of North America and Europe, but also in Latin America, Asia, Africa, Eastern Europe and the former USSR.
At the same time, one of the key directions in the development of the company is the introduction of new products which increases the competitive power of the company. In this respect, it is important to underline that the diversification of the production often is accompanied by the localization of the production. The latter means that P&G develops facilities for the production of its major products which may be sold either on the international level and distributed worldwide or, instead, they may be destined specifically for the local market.
As a result, the company achieves a considerable degree of flexibility due to the ability of the company to offer customers both products which are sold worldwide and are renowned by customers in many countries of the world and, and products which are destined for a specific local market and which meet the needs and expectations of local customers specifically.
In such a way, it is possible to conclude that P&G is a growing company which achieves a tremendous success due to the introduction of new products and international market expansion.
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