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The most important heritage of each nation is its culture. It is tightly connected not only with spiritual, but also with intellectual aspects of life. Nowadays Americans have many reasons to worry – alongside with losing their cultural capital American people consciously give themselves up to anti-intellectualism and anti-rationalism, they get satisfied with low level of education and thus low life expectations, while the development of technological progress and the growing commercialization of schools promote this.buy essay
Modern Americans don’t want to bother themselves with self-development and learning their culture through books or attending theatres; all they need for complete happiness mostly they have at hand any time: personal PC, Microsoft Xbox, video, media. The truth is that most teenagers and a large number of adults aren’t used to reading at all (neither classical nor modern literature) and frequently men and women with university degrees can appear among such people (Susan Jacoby). Some individuals even maintain that they don’t want to know the location of an important country or that they don’t want to know a foreign language (Susan Jacoby). They erroneously suppose that the whole world is open for them with no efforts and no thoughts. I have several friends who consciously don’t want to go to the President elections on the reason of not realizing why it can be important for them. In reality such kind of situation leads to catastrophe – people who stopped thinking, who forgot their cultural background and tend to get various events (including those important from the political and health care points of view) happening in their country and abroad only as they are given to them by the media comprise weak and vulnerable nation unable to make their own decisions.
Cultural education of every person begins at home, but in case of children with low-educated and anti-rational parents proper education both intellectual and cultural should start at school where we may face another problem illustrating how the development of technological progress may work against us. Using of Structural Educational Materials known as SEMs is quite popular now. These materials are produced by many major corporations and directly distributed to the nation’s teachers, typically through the mail or at educational conferences. Such materials include colorful texts, entertaining videotapes, and detailed lesson plans, and help corporations to promote their products market messages to a captive audience that can’t change the channel or click to a new website. Such corporations find children a convenient and quite appropriate means of advertisement, because it is they who can easily influence parental spending. It is a common known fact that children may be taught how to read through logo recognition of such trade marks as K-Mart, Pizza Hut, Jell-o and Target (Allen D. Kanner). I know teachers who widely use SEMs to develop the artistic skills of the children, for example asking them to design a McDonald’s restaurant or who are asking pupils to use certain web sites hen working on their homework and the site itself is nothing else but advertisement of the certain product.
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