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In general, it is possible to speak about a favorable market environment for the development of the online sport goods store. In this respect, it is worth mentioning the growing popularity of sports and healthy lifestyle which perfectly matches the online sport goods store to the contemporary environment. In addition, the store can have a positive public image and its brand image can be very popular because it does not produce any harmful effect on the environment and, what is more, it assists people to lead a healthy lifestyle.
Market Mix
The products of the online sport goods store are various sport goods, including sport equipment, shoes, clothes, and nutrition. At the beginning, it is possible to focus on the most popular products only which can be sold easily and later more exclusive products can be introduced.
The price of the product should meet the average price in the industry, but it may be lower compared to conventional stores due to lower costs of the functioning of the online sport goods store.
The place of operations of the online sport goods store is a city, where the store can have high sales rates. For instance, such city as Albuquerque can be a good place to start, but later it is possible to expand market on the national level.buy an essay
The promotion of the store should be focused on Internet mainly and the target audience is teens, young adults and adults, though, other categories of customers may be included, but their interest to sport group is consistently lower compared to the aforementioned target customer.
The online sport goods store should employ professionals, which are able to learn and perform multiple functions. In fact, the store needs universal professionals. However, the online sport goods store should focus on an IT specialist, accountant, sport professional and manager who can comprise the backbone of the store’s staff.
All processes should be automatic as much as possible with minimal interference of the personnel in order to avoid the risk of error.
Finally, the store should have the essential technical equipment, including hardware and software, and facilities, namely office, where it can function.