Business plan Pancake café part I
The company name is “Pancake café”. Our “Pancake” is engaged in manufacturing products made of leavened biscuit dough, will produce and sell pancakes and related products. Products will always be fresh, of highest quality and taste.
The range of products in the café will include hot and cold appetizers, second dishes, wine list. First, the range and volume of production would be small, but later, the number of products and services will be expanded. And only in the second stage of development of production such kinds of services will be developed as order products via the Internet, product delivery to customer’s homes and offices.
Due to the fact that there is now a huge number of competitors in the service sector, attention should be paid to the location of the future cafe “pancake”. Prerequisites: it is necessary that the location was convenient for residents and visitors of the city, but at the same time the location of competitors must be taken into account, as well as cost and availability of necessary space in the area. It was found that the most advantageous location will be the center of the city, and the most busy streets. The disadvantage of this location is the proximity of competitors.business plan
The main advantage of the planned cafe “pancakes” will be an opportunity to reduce costs and prices, improving quality, expanding the range of services (goods).
It is planned to establish a network of cafes “Pancake” throughout the city, which will represent a wide range of food and services.
Cafe “Pancake” is created with the aim to provide quick and quality services to visitors, with maximum attention to and offer the highest quality products that are similar to homemade pancakes. Now with so high tempo of life housewives more and more rarely have the opportunity and time to prepare delicious pancakes with various fillings.
Our product range will initially be not wide, but this in no case affect the quality of the products, as all dishes are prepared only from natural products. The essence of this project is to provide the population with always fresh dough of good quality.
3. CUSTOMER ANALYSIS
Currently in the market, there are many cafes that offer similar services, however, the main drawback of goods and services from competitors is the high price and low quality of products. At the present time in our city there are many catering companies. However, only few of them sell products of their own production and products for individual customer’s orders. Pancakes are often sold as semi-finished products in the stores, or sold in places with large concentrations of people (in markets) and with the absence of services.
On weekdays, the main visitors of the cafe will be students, employees of various organizations. On weekends and holidays the cafe is perfect for family holidays: the cozy interior, friendly staff and delicious pancakes will create a beautiful, unforgettable atmosphere. Also, in our cafe customers can celebrate memorable days and holidays.
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